How to Check If ChatGPT Recommends Your Brand
Short answer: ask 20 or more buyer-style questions, count how often your brand is named, and repeat the same way later to compare. Here's the long version.
Why bother?
Buyers are asking ChatGPT "what's the best X for Y" and picking from the 3 to 5 brands it names. If yours isn't one of them, you're losing high-intent customers. The catch: ChatGPT answers vary. Ask the same question twice and you will often get a different list. That's why a single check doesn't work. You need a sample.
Method 1: Manual (free)
Ask ChatGPT 10 to 15 variations of how someone would describe your category. For example, if you make a project management tool: "best project management software", "top PM tools for remote teams", "affordable alternatives to Monday.com", and so on. Track how often your brand appears and in what position.
Time cost: 2 to 3 hours. Accuracy: Low, because you only test one model at one moment.
Method 2: Use a monitoring tool
Tools like Otterly.ai, Peec AI and Semrush's AI Visibility Toolkit run prompts continuously across live AI platforms and track trends. Otterly's entry plan is $29 per month; others cost more.
Time cost: Ongoing subscription. Accuracy: Good for trends, but more than you need for a one-time check.
Method 3: One-time audit
If you want a larger sample than you can collect by hand but don't need monitoring, a one-time audit fits. Said by AI asks 20 buyer questions to OpenAI's GPT-4o mini in three answer styles (60 answers), lists up to 10 competitors named instead of you and gives you an action plan. $49 once, emailed within minutes. It reads model answers rather than live ChatGPT sessions; the method page explains the difference.
How to interpret your results
0 to 10% visibility: Barely visible. Priority: community presence, review-site listings, comparison pages.
10 to 30%: Emerging. Focus on guest posts and schema markup.
30 to 60%: Solid. Optimize for sentiment and accuracy of how you're described.
60%+: Strong. Defend your position and monitor monthly.
What to do after
Whatever method you use, retake the measurement in 30 days. AI visibility is a moving target, and what matters is whether your number is climbing.